This is the first time Propcafe.net has done a brief review of a project before the official launching, the official launching scheduled to be on 18/5/2013 Saturday, 830am – 10am for registration and the balloting will start at 10:30am.
Before we start the chronology of the event let us go thru brief info of the project :
Location x 3
Purchasers always confused Elmina and Denai Alam. Sales gallery is located in Denai Alam, thus purchasers may confuse that Elmina is part of Denai Alam. In fact Elmina is stand alone and not part of Denai Alam. The invitation material only stated the location of DA sales gallery but didn’t highlight the exact location of Elmina. From Denai Alam, one need access to the Gurthrie Express Highway and go towards Kuala Selangor/Rawang direction. From Denai Alam to Elmina, it would take around 5 mins by driving.
Elmina is a township development like Denai Alam and Putra Heights by Sime Darby, to name a few. The phase 1 link house Ariza is the first project of the entire Elmina development. Sime Darby, as a GLC and one of the top 3 developers by assets in the country, it owns extensive land bank in this part of KLV. With the success of Denai Alam, Sime Darby is looking to replicate the success of DA and started Elmina, Ariza is the first launch of Sime Darby right after General Election 13.
Phase 1 – Ariza – 2 storey Link (Land Size 20×88, BU – from 1935 sqft to 2400 sqft), The lake facing row at south is double frontage (from RM714K intermediate), the rest are single frontage (from RM600K), I wonder why Sime Darby can only build 1935ft on 20×88 lan size? as other developer such as SP Setia can build up to 2200 sqft on a 20x70ft land size.
Phase 2 – Keana – 2 storey Super link (Land Size 24×79, BU – 2200 sqft – subject to confirmation) – from 708K
Phase 3 – Regia – 2 storey Super link (Land Size 30 x 65 – BU unknown) – from 800K
Phase 2 and 3 scheduled to be launched in Aug and Sept 2013 respectively.
Chronology of the launching event
|13 May||Received email from SA to registered our interest via email/ online or by sms.|
|15 May||Received invitation by SMS for the balloting invitation, RM10K per ballot on 18 May|
|16 May||Informed by SA that there would be 117 units of Ariza for sales, Management will block 12 units and keep it till Vp and sell at higher premium. The remaining 105 units, 59 units will be reserved for staffs, and 46 units for general public.|
|17 May (Today)||At 10:00am, around 250 Sime Darby staffs showing their interest for Ariza, so 250 staffs fighting for 59 units by balloting.At 11:00am. All 59 units of staff allocation was sold, the management has no choice but to open the 46 units that reserved for public to the staffs with the condition that staff will not enjoy 5% staffs discount.At 12:00pm. 50% Bumi quotas met. Some Bumi Staffs that bought at no staff discounts, did not get 7% bumi discount as well, as Ariza 50% bumi quota has met before open to the public.
At 1:00pm. Some Bumi staffs who can’t get both staff and bumi discount pushed the
Management to open up Phase 2 for sales. Thus Phase 2 Keana start selling to staffs at 1pm
At 4:30pm – Phase 2’s 50% staffs quotas were met, so staffs would not enjoy 5% discount anymore, Bumi quota just left few units. This forced the Management to open up Phase 3 for staffs booking.
Updated on 5pm.
Phase 1 Ariza – out of 117 units, < 10 units left, there are still around 20 staffs waiting for the ballots numbers to be called.
Phase 2 Keana – Total 70 + units, all North facing units that facing Phase 3 were taken, the South Facing row (for future development) 10 units were taken out of 30 units.
Phase 3 Regia – Total 60 + units, 7 units were booked by staffs.
The staff booking will be carried on until all Phase 1 to Phase 3’s staffs quota are met this evening at 17 May 2013. What we anticipate tomorrow (18 May 2013) would be as follows:
1) All Phase 1 would be gone with the wind. Not even bones left for public
2) Phase 2 link houses might left few units, but the developer would no longer offering Bumi discount for general public even if you are a Bumi. As 50% bumi quota would be met internally by staffs booking. Majority of Sime Darby’s employees are Bumi.
3) Phase 3 super links are the only ones that would be available tomorrow, but be prepare to pay above 800K for this 30 x 65 land size unit.
What will we see after 2 years?
1) Phase 1 + 2 would be renamed from Ariza + Keana to “Taman Sime Darby Staffs Hostel” (if staffs purchases are for own occupation)
2) If the staffs’ purchases are for flipping, we would see stiff competitions among staffs to let go their units. Apparently, Bumi staffs who has got 7% +5 %, has the strongest buffer to compete in the sub-sales market